Your real competition isn't some job hunter off the street. It's the candidate who was
coached by The Headhunter. Use The Headhunter's insider perspective to your advantage;
don't let it sneak up and bite you!
69. Scan this.
Writing a keyword resume to win a job is like doing tricks to get
Keyword resumes are designed to be read by optical character
recognition (OCR) systems: machines. They prevent you from using
your finest abilities and skills to compete for a job. They take you
one step farther from the hiring manager you need to talk with. They
force you to compete with anyone who can produce a list of words.
This reduces job hunting to a lottery. The rude thing about it is,
if you lose, you're probably losing to some con-man who claimed key
words that don't belong on his resume.
In order to identify you as a qualified candidate, the reader of
your resume must (a) understand the context of your skills, and (b)
be expert at the work that his company needs to have done. Keyword
resumes violate both of these rules because they make it possible
for inexperienced personnel jockeys -- rather than hiring managers
-- to process your resume.
You will find that fewer companies are using scanners than you've
been led to believe. This is because the underlying technology is
trivial and inappropriate. The best OCR systems are about 90%
accurate. Most HR departments don't use them because the math
doesn't work. An average page has 200 words. A typical resume is two
pages. When 40 words are incorrectly "read" in each of 500
resumes, the employer faces a big problem.
If there's a company you're interested in and they scan resumes,
you have two choices. Find a "keyword resume writer" and
pay to play the game*. Or, pick up the phone and call the manager
who needs to fill the job.
The latter option is a lot more effective and it's a lot more
work. You must prepare something valuable to say. If you don't
believe me, when you get the manager, just try to impress him by
rattling off nothing but a bunch of keywords.
Scan this: To win the job, eliminate resumes, personnel
jockeys and machines. Get yourself to the manager who needs help and
show him what you can do.
* Be ready to pay and
The contents of this site are Copyright (c)
1995-2015 North Bridge Group LLC.
All rights reserved.
This material is for personal use only. Republication and redissemination,
including posting to news groups, is expressly prohibited without prior written consent.
Ask The Headhunter, Fearless Job Hunting, the ATH logo and other ATH titles are trademarks or registered trademarks of North Bridge
Group LLC and
Nick A. Corcodilos.
agreement, legal information and disclaimer.